Exploring the Argos Catalogue Shopping Site

by rodney on March 28, 2011

The argos.co.uk catalogue shopping site has, over the years, evolved into one of the UK’s most popular shopping sites.

Argos is associated with UK’s largest (general products) retail chain, Argos.

Since its launch in 1973, Argos (the company behind argos.co.uk) has always operated as a catalogue merchant. Argos.co.uk is therefore the online version of the Argos catalogue we have always had for decades.

The 12 major product families in the Argos.co.uk catalogue

The argos.co.uk online catalogue has 12 product families. We will briefly look at each:

1. The home entertainment product family: to be found here are wares such as TVs, home audio systems, e-book reading devices, satellite navigation systems, car entertainment systems and so on.

2. The PCs, phones and office product family: to be found here are wares such as laptops, desktop computers, printers, mobile and desktop (office) phones, among others

3. The jewelry and watches family: to be found here are things like earrings, necklaces, jewelry boxes (and cleaners), kids, ladies and men’s watches… among others.

4. The toys and games family: the whole range of toys, from indoors to outdoors toys to special toys for specific age groups are to be found here.

5. The kitchen and laundry product family: to be found here are wares such as irons, washing machines, fridges, cookers, and pretty much anything else along these lines.

6. Nursery product family: to be found here are baby products – prams, pushchairs, baby toys… name it and you will find it here.

7. Photography product family: anything to do with photography, from cameras to lenses, camcorders, telescopes, memory cards and anything else along those lines is to be found here.

8. Health and personal care product family: among the products to be found here are things like toning aids, mobility aids, hair removal products, facial care products, skin care products, and so on.

9. Video games family: the whole range of video games and consoles are to be found here.

10. Garden and DIY product family: to be found here are handy tools, mowers, car accessories and son on.

11. Gifts and hobbies related product family: to be found here are gift boxes, occasion-made gift items, puzzles, kids and adult’s games, arts and crafts… to name but a few.

12. Home product and furniture family: on sale here are items such as fireplaces, mattresses, lighting equipment, heaters, air conditioning equipment and pretty much anything else you may need along those lines.

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Argos.co.uk is one of the most popular shopping sites in the world, with most of its customers being in the UK. It is quite different from most other shopping sites – given the fact that it identifies itself as a ‘catalog shopping site.’ This classification of Argos as a catalog shopping site often causes people to wonder how it may be different from other shopping websites, and how exactly it works. These are the questions we will be trying to find answers to, as we explore the workings of Argos catalog shopping site.

As it turns, the procedure involved in shopping at Argos.co.uk is not very difficult from the shopping process at most other online stores. It always starts with registration at Argos.co.uk, after which you get an account through which you can transact with Argos. Shopping at Argos.co.uk is still a question of browsing the website, to get to the ‘department’ that sells what you are looking for. It is still a question of browsing through the relevant department, to come to the section that sells the product you are searching for. This is still the way things work even in major brick and mortar stores; where wares are departmentalized, and the departments divided into ‘sections’ to make it easier for shoppers to browse. Having gotten to the relevant section, shopping at Argos is still a question of browsing through the products on offer there, to get to get the brand you want. This then, you are supposed to drag into the shopping cart, before checking out.

It is after the point of checking out that difference between Argos and most other shopping sites manifests. For while most other sites will automatically ship the stuff to you, Argos also gives you the choice of going ahead to (personally) pick the stuff you bought at one of its locations, if you so wish. This way, you can get to save yourself shipping/delivery costs.

As a catalog merchant, Argos is the owner of many of the brands it sells. This makes is quite different from most other online vendors, who typically don’t own the brands of the products they sell. We have to be clear, though, that Argos.co.uk is not the owner of all brands it sells: just some.

Being a catalog merchant means that Argos endeavors to have, in its inventory, truly notable products, sold at truly notable prices. This makes it the ideal place to shop when you are on a tight budget, or when you are in search of ‘hard-to-find’ products.

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